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The first store of the Swedish chain IKEA in Bulgaria will open its doors

12 Aug 2011

The first store of the Swedish chain IKEA in Bulgaria will open its doors

The first store of the Swedish chain IKEA in Bulgaria will open its doors on September 20.

Bulgarian construction of IKEA store started in 2008. It is located on Sofia's ring road.

In Bulgaria, the chain is represented by the Greek company group "Fourlis" which holds the rights of  IKEA in Greece and Cyprus and has already opened eight stores. The Sofia store will be located on 30,000 square meters,  commercial space will be 25,000 square meters. In the store has invested about 50 million.

IKEA stores offer their customers about 7,500 product. On 3rd of September  IKEA began distributing catalog of furniture and accessories. It includes 3500 product, their prices will be valid for all year.

The opening of IKEA stores in Bulgaria is a long waited event. The chain is a symbol of functional furniture with original designs and affordable prices that will surely appeal to Bulgarian consumers because IKEA's formula is proven all over the world.

Pricing of the company meets the local market. IKEA plans are for the first year of business in Bulgaria to gain market share of 10%.

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The first store of the Swedish chain IKEA in Bulgaria will open its doors