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Bulgaria is advertising in London as whole-year tourist destination

05 Apr 2012

Bulgaria is advertising in London as whole-year tourist destination

Bulgaria is presented as whole-year tourist destination, which possesses serious potential for traditional and alternative rest on attractive prices. This information was reported by the ministry of economy, energy and tourism, that organized the unofficial meeting in London between the Bulgarian and British tour operators in London.

Companies exchanged information and discussed the new joint ideas of suggested by them products and services. This measure is part of euro project of advertisement campaign of Bulgaria in Great Britain. On results of the last researches, because of a global crisis and brief shopping possibilities, the British search alternative destinations, that offer quality at reasonable price.

In autumn of 2011 the big advertisement campaign of Bulgaria was started at the market of Great Britain with a slogan "Magic Lives Here". An aim of this campaign is increases of awareness about  Bulgaria and increase the efficiency of the national marketing in area of tourism, rated for the British clients. A campaign proceeds to beginning of spring 2012 year and involves the combination of advertisement and PR.

Within the framework of this project at the end of 2011 on the British TV channel Sky News was shown  an advertisement that was seen by the almost 3 million potential British tourists in the most active age 25-44. To the end of this month an active campaign is conducted with the use of advertisement billboards in London, South England and Scotland that plugs in itself 280 places. In realization of project banners were published on different tourist web-sites, and also on the most popular searching systems offering tourist journeys. The press advertising of Bulgaria embraces leading tourist editions in Great Britain- Travel Weekly, National Geographic Traveller, ABTA Magazine, Golf.


Source: dnevnik.bg

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Bulgaria is advertising in London as whole-year tourist destination